BECOME THE MAN YOU KNOW YOU’RE CAPABLE OF.
Coaching for men who want to level up their mindset and physique and lifestyle and no longer use vices to escape their life.
You’re not broken or weak. You’re stuck in a cycle of immediate comfort . Most men don’t need more comfort, they need structure, support and a mission. This coaching program helps you build strength, discipline, and a sharper mind so you stop drifting and start leading your life with intention.
FOR MEN WHO ARE STRUGGLING SILENTLY… AND PRETENDING EVERYTHING IS OK.
THIS IS FOR YOU IF:
You want a stronger body and a sharper mind.
You’re tired of starting and stopping fitness routines.
You want structure instead of chaos and guesswork.
You know you’re capable of more than how you’re living right now.
You want to lead by example for yourself and the people around you.
You’ve got responsibilities. Work, a partner, kids. Life looks okay from the outside, but you can feel it: you’re not operating anywhere near your potential. You want to be stronger, sharper, and more disciplined, with a life you’re proud to be in charge of.
IT’S NOT A MOTIVATION PROBLEM. IT’S A DIRECTION PROBLEM.
WHAT YOU NOTICE
Inconsistent training and random workouts
No clear structure for your days or weeks
Energy up and down, no real momentum
Dragging yourself through work, then collapsing in the evenings
WHAT YOU FEEL
Frustration with yourself for not following through
Stuck in the same patterns year after year
No confidence in how you feel or look
Like you’re not living up to your own standards
A CLEAR SYSTEM TO LEVEL UP YOUR MINDSET, PHYSIQUE & LIFESTYLE.
We upgrade your standards in three key areas: training, nutrition, and lifestyle & mindset. This isn’t a hit and hope job, it’s a structured path to becoming the man you know you can be.
Training – Build a body you’re proud of
A structured strength and conditioning plan designed around your goals, experience, and lifestyle. No guesswork, clear progression week after week.
A simple nutrition plan that torches fat and builds muscle. No fad diets or extremes, we build a framework around your life.
Nutrition – Fuel your performance
Lifestyle & Mindset – Become the kind of man who follows through
Routines, habits, and identity work that change how you see yourself. We build the environment and mindset that a high-performing man lives in.
I DON’T COACH MEN TO ESCAPE LIFE. I COACH MEN TO STEP UP.
I’m Rowan, the coach behind this program. I wasn’t always a coach tho. My rock bottom looked like this, 117kg drug addict who had completely lost control of his life. By 2016, I was broken physically, mentally, and spiritually. I was unhealthy, ashamed, and trapped in habits that were destroying me. I was on the verge of losing my family and my life. Every day felt like a battle between the man I wanted to be and the man I kept slipping back into.
I went into treatment because I knew if I didn’t change, I wouldn’t recognise the person staring back at me much longer. Recovery wasn’t easy. It was slow, painful, humbling work, day by day, habit by habit, rep by rep. But I stayed with it. I got sober. I rebuilt my body. I rebuilt my confidence. I rebuilt my identity.
Today, I’m over 110 lbs lighter. I’m clean, I’m sober, I’m fit, and I show up as a man my family loves and a man I’m finally proud of. My past isn’t something I hide. It’s the reason I can guide men who feel lost, ashamed, or stuck in the same cycles I once lived in. I know what it’s like to doubt yourself, to feel unworthy, to think change is impossible. But I also know this: if I could turn my life around, you can too. And I’m here to walk that road with you.
Focused on strength, discipline, and self-respect
Coaching built from lived experience, not just theory
Clear, repeatable framework tailored to each client
STAY COMFORTABLE … OR LEVEL UP. YOUR CHOICE.
IF NOTHING CHANGES:
You stay “i’m fine”, but never feel truly happy
Your training and habits stay inconsistent
You slowly lose yourself
You never fully become the man you know you could be
IF YOU DO THE WORK:
You build a strong, athletic body you’re proud of
You develop a disciplined, focused mind
You raise your standards in every area of life
You lead yourself — and others — with confidence
When You Change Your Body, You Change Your Life.
These are some of the men we’ve worked with. Every one of them transformed their body and it didn’t stop there. The habits, standards, and lifestyle they built throughout the process changed their entire life. They became more discipline, more confidence, more control. These men didn’t just build stronger bodies; they built stronger standards. This is what happens when you stop negotiating with your potential and commit to becoming the man you know you can be.
READY TO LEVEL UP YOUR MINDSET, PHYSIQUE, AND LIFE?
3-step plan:
Book a free call – We’ll talk about where you are now and where you want to be.
Get your personalised plan – Training, nutrition, and lifestyle, built around your life.
Do the work (with support) – Week by week, you become the man you know you’re capable of.
You don’t need more time or the “perfect” moment. You just need to stop doing this alone and commit to a higher standard.